Из Корзинки
HoReCa, retail, wholesale and online trade
"Iz Korzinki" – the umbrella brand of the Korzinka supermarket chain
History of PL development in Korzinka
- 2017 – the first products appeared: bread and household chemicals (dishwashing liquid and glass cleaner).
- 2021 – global brand development and large-scale product launch.
- 2023 – rebranding, creation of positioning, differentiation. Creation of a new perception.
Slogan: Get Used to the Best!
What does "Even Better" mean?
- For some, it means improving the quality of life by regularly consuming premium-level products.
- For others, it means convenience and the ability to avoid switching between numerous brands while consistently receiving stable quality at a great price.
Key Characteristics
✔ The main brand of the chain.
✔ Covers essential needs but with higher quality standards.
✔ Has additional characteristics.
✔ The primary focus is on product quality.
✔ An alternative to A-class products.
Brand Advantages
- Includes both food and non-food products.
- Quality at the tier of A-brands.
- High reliability and customer satisfaction ratings.
- Additional value for shoppers.